Jackie Kahn
Jackie Kahn
Founder & CEO
LET’S TALK
LET’S TALK

Your hesitant buyers are leaving. So is your revenue.

We use AI shopper agents and real behavior data to find out why your site isn't converting and where you're losing buyers. Then we fix it. For Shopify brands and lead-gen businesses running ads.
Get a free strategy call
Get a free strategy call
Includes a 30-minute strategy call.
Buyer Journey Audit
(01)
Buyer Journey Audit
Conversion Tracking Setup
(02)
Conversion Tracking Setup
Landing Pages
(03)
Landing Pages
CRO Program
(04)
CRO Program
Jackie Kahn, Co-founder & CEO
LET’S TALK
LET’S TALK
The Forward BarZero to OneWhite Oaks on the Bayou
ABOUT US
FollowThru is a CRO agency. We find where visitors drop off, work out why, and test changes until more of them buy or book. Your ads bring people in. We work on how many of them convert.
1,500+
Optimizations executed.
$1B+
Client revenue influenced.
10+
Years in ecommerce CRO.
GET TO KNOW US
GET TO KNOW US

Our Expertise

SERVICE
Every business is at a different stage. Our services meet you where you are, whether that's fixing your tracking, launching pages for paid traffic, or running a full testing program.
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Buyer Journey Audit illustration

Buyer Journey Audit

We send AI shoppers through your site as different buyer types, from the ad or search result to checkout or the booking form, then check where they got stuck against your analytics and real session recordings. You get a ranked list of what to fix first and a 60-minute walkthrough of it.
Who it’s for: Shopify brands and lead-gen businesses spending on ads.
AI shopper scan
Funnel research
Analytics review
Drop-off points
Ranked fix list
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Buyer Journey Audit

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Conversion Tracking Setup illustration

Conversion Tracking Setup

Your GA4, Shopify, Meta and Google Ads numbers don’t agree, or you can’t tell which ads bring in sales or leads. We audit what’s firing, set up conversion events, tags and pixels properly, add heatmapping, and build one dashboard your team can read.
Who it’s for: Any business that can’t trust its own numbers before spending more.
GA4 + GTM
Meta CAPI
Conversion events
Tracking audit
Reporting dashboard
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Conversion Tracking Setup

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Landing Pages illustration

Landing Pages

One page for each campaign or audience, so paid traffic lands on the offer it clicked. We handle the strategy, copy, design, build and tracking, then report how the page converts against what you had before.
Who it’s for: Brands and lead-gen businesses running paid search or paid social, including venues, clinics and B2B services.
Strategy
Copy
Design
Build
Tracking
Popular Service Bundle
Launch Pack: tracking setup, two landing pages and five consulting hours
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Landing Pages

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CRO Program illustration

CRO Program

Every month we research your site, design changes and test them against the live version, up to three tests a month with design and development included. You approve each test before it runs, the winners go live for everyone, and you get a plain report on what won and what’s next. Not enough traffic yet? We’ll tell you on the first call and start with the audit and fixes instead.
Who it’s for: Brands with enough traffic to reach a trustworthy test result, usually 20,000+ monthly sessions.
Research
A/B testing
Design + development
Monthly scans
Monthly reports
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CRO Program

Book a free strategy call
Book a free strategy call
We'll tell you where we'd start.
CASE STUDIES

Results we've tested

We work with Shopify brands, subscription brands, lead-gen and booking sites, and in-house teams.
All case studies →
The Forward Bar · four-month CRO program
+40%
Conversion rate
+57%Revenue per session
2xReturning customers
+21%Orders on less traffic
Read the case study →
FollowThru starts 4.4% FebAprJunSep

Client Stories

TESTIMONIAL
“The CRO work that the FollowThru team has done for The Forward Bar has been instrumental in our growth story.”
Joe Jarecki
Co-Founder & CEO, The Forward Bar
“The FollowThru team has been great, on point, fast to respond, and very hands on. Very happy with how we’ve worked together so far.”
Diego Rivero
CEO, Zero to One
White Oaks on the Bayou
“Before working with the FollowThru team, our tracking and attribution weren't properly set up. They helped us get the right systems in place. Their data-driven approach to conversion rate optimization has been incredibly valuable for our business, and they have been a great strategic partner.”
Shiraz Ghauri
Owner, White Oaks on the Bayou

Featured Content

The David Quaid SEO Show
Jackie Kahn, guest on episode 5
Ep. 05

How We Work

WORKING PROCESS
(STEP - 01)
Discover

We learn your business, your customers and your numbers, then look at your analytics, your tracking and how real shoppers use the site.

(STEP - 02)
Strategize

Findings become a plan: what to fix, build or test first, ranked by impact and effort. You approve it before any work starts.

(STEP - 03)
Launch

We design and build the work, from landing pages and tracking to site changes and tests, and QA it on every device before it goes live.

(STEP - 04)
Activate

We measure what changed, report back in plain language, and document the work so your team can keep it running. Each result shapes what comes next.

How We Work

WORKING PROCESS
STEP - 01

Discover

We learn your business, your customers and your numbers, then look at your analytics, your tracking and how real shoppers use the site.

STEP - 02

Strategize

Findings become a plan: what to fix, build or test first, ranked by impact and effort. You approve it before any work starts.

STEP - 03

Launch

We design and build the work, from landing pages and tracking to site changes and tests, and QA it on every device before it goes live.

STEP - 04

Activate

We measure what changed, report back in plain language, and document the work so your team can keep it running. Each result shapes what comes next.

Have Questions?

FAQ’S
Q-01
What does a CRO agency do?

We find where visitors drop off on your site, discover why, and test changes that get more of them to buy. You see the results behind every change we recommend.

Q-02
How is a CRO agency different than a design agency?

A design agency builds the site you ask for. We decide what to change from how your visitors behave, then test it against the current version before it goes live for everyone. Design is part of our work.

Q-03
Do you build the changes?

Yes. The CRO Program includes design, and development is an add-on. On one-off projects, we build it or hand designs and specs to your developer.

Q-04
Do we have enough traffic to A/B test?

We'll check on the first call. If a test on your traffic would take too long to reach a trustworthy result, we start with research and direct fixes and add testing as volume grows. That's what the audit, tracking setup and landing pages are for.

Q-05
Which platforms do you work on?

Most of our clients run Shopify. We test in Intelligems, track in GA4 and Tag Manager, and study behavior in Microsoft Clarity or Heatmap.

Q-06
How long until we see results?

It depends on your traffic and what your data shows. We learn how people use your site through customer surveys, heatmaps, session recordings, audits, and A/B testing. Each finding builds on the last. Most clients see growth within the first few months, and it compounds as we apply what we learn to other parts of the site and business.

Q-07
We've paid freelancers and agencies before and nothing changed. Why would this be different?

You see our thinking before you pay: the free strategy call is yours to keep whether or not we work together.

Q-08
Do you do one-off projects?

Yes. An audit, a landing page, a tracking fix, or a second opinion during a rebuild or platform move, each quoted as one number. Some clients start there and move to the monthly program when they're ready; some don't, and that's fine.

Still have a question?
CONTACT US
CONTACT US

Let’s Talk

Follow us
What we offer
Buyer Journey Audit
Conversion Tracking Setup
Landing Pages
CRO Program
E-Mail
admin@followthruagency.com
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FollowThru illustration: rising results chart
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FollowThru illustration: scanning a website
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FollowThru illustration: launch
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FollowThru illustration: activate
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