ABOUT US

We're FollowThru.

A small team that helps businesses get more out of the traffic they already have. We find where people get stuck on your site, figure out why, and test fixes until they work.

Our story

Why we started

We started FollowThru because we kept watching good businesses pay for traffic their websites couldn’t convert.

Every business is at a different stage. Some have the traffic to run A/B tests every month. Others are launching, scaling ad spend, or rebuilding, and need answers sooner than a test can give them. Most agencies offer one playbook and expect you to fit it.

We built FollowThru to meet you where you are. We pair 1,500+ optimizations of experience with AI shopper agents, real session data, and A/B testing, then use whichever mix fits your traffic, budget, and goals. That means finding what’s costing you buyers, fixing it, proving it worked, and protecting your conversion rate every time your site changes. Wherever you’re starting from, we see it through.

The People Behind It

OUR TEAM

Jackie is a consumer experience strategist and CRO specialist with 6+ years of experience and 1,500+ website strategies behind her, contributing to over $1 billion in client revenue. She holds degrees in Marketing, Psychology, and International Business, a combination that shapes how she thinks about every site. She treats consumer experience as a deeply human problem, not a technical exercise. Jackie leads the agency's vision and holds every engagement to the FollowThru standard.

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Izzy has been a developer for 8+ years, specializing in data and web development, and has worked with 75+ companies. He completed Johns Hopkins' Agentic AI bootcamp in AI engineering and leads all technology and engineering for FollowThru and its clients.

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Jackie

Izzy

What we believe

How we think

We check the numbers first.

If your tracking is wrong, every decision built on it is a guess. We fix that before anything else.

We test before we change.

New ideas go to part of your traffic first. Everyone else sees them once the results hold up.

We write it all down.

Every test and setup is documented, so what we learn stays with your team after we're gone.

We stick to the website.

Ads, email and SEO stay with the people who do them best. We'd rather be great at one thing.

Featured Content

The David Quaid SEO Show

Jackie Kahn, guest on episode 5

Ep. 05

Client Stories

TESTIMONIAL

“The CRO work that the FollowThru team has done for The Forward Bar has been instrumental in our growth story.”

Joe Jarecki

Co-Founder & CEO, The Forward Bar

“The FollowThru team has been great, on point, fast to respond, and very hands on. Very happy with how we’ve worked together so far.”

Diego Rivero

CEO, Zero to One

White Oaks on the Bayou

“Before working with the FollowThru team, our tracking and attribution weren't properly set up. They helped us get the right systems in place. Their data-driven approach to conversion rate optimization has been incredibly valuable for our business, and they have been a great strategic partner.”

Shiraz Ghauri

Owner, White Oaks on the Bayou