CASE STUDIES

Case Studies

Real client results, from the first fix to the final number.
CASE
(01)
The Forward Bar: four months of a CRO program
+40% conversion rate and +57% revenue per session, comparing March to May with June to September 2026
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The Forward Bar: four months of a CRO program
The Forward Bar
Four-month CRO program
Example Optimizations
Homepage
Product page
Mobile menu
Data & research
Results:
+40%
Conversion rate, from 3.0% to 4.25% (monthly average)
+57%
Revenue per session
2x
Returning customer rate: 15 to 20%, now 39%
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CASE
(02)
Houston wedding venue: tracking and a landing page that turns ad clicks into leads
The new page got more than twice as many pricing guide requests per visitor as the old one in its first two weeks.
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Houston wedding venue: tracking and a landing page that turns ad clicks into leads
White Oaks on the Bayou (Houston area)
Conversion tracking setup and landing page build
Example Optimizations
Conversion tracking
Photo tour by space
Price up front
FAQs on dates
Results:
+111%
Pricing guide requests per visitor vs the old page (7.8% vs 3.7%)
#1
Most-tapped element on mobile: the pricing button
50%
Scrolled past the reviews, about halfway down
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