When GA4, Shopify and your ad platforms each report a different number of orders, every decision built on them is a guess.

Service Overview:

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A test is only as good as the data counting it. We've seen a test called a loss when the variant wasn't reaching shoppers reliably. Before we test anything, we check that orders, events and variants are counted correctly.

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Every engagement starts with a tracking audit. We quote the rebuild from what the audit finds, so you approve one number at a time.

Signs You Need This:

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Mismatched orders: purchases in GA4 don't match your Shopify orders.
Inflated conversions: Ads Manager reports more conversions than you had orders.
Mystery tags: nobody on the team knows which tags are in Tag Manager or why.
Shifting test results: a result changes depending on which report you open.
Blended customers: you can't split subscription from one-time orders.

What's Included

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Every project ends with written documentation and a handoff to your team.

Book a tracking audit

Other Services

(04)

CRO Program

Monthly research, design and A/B testing.

(01)

Buyer Journey Audit

Where your site loses buyers, and what it costs.

(03)

Landing Pages

Pages for one campaign, audience or offer.

01 Discover02 Plan and design03 Test04 Ship and report

CRO Program, step 01

First, we find where visitors drop off.

We learn your business, your customers and your numbers, then look at your analytics, your tracking and how real shoppers use the site.

Funnel data in GA4Heatmaps and recordings in ClarityCustomer surveys

Recording sessions

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Ingredients

Nutrition

What we see

Few eyes to most eyes

Where the cursor went

Taps

Funnel dataevery session, start to order

What we found

Watching how shoppers use the page.

Heatmaps, recordings and funnel data.

Illustration

Illustration with a demo product. Findings shown are examples of the kind of thing we look for.

01 Discover02 Plan and design03 Test04 Ship and report

CRO Program, step 02

Then we turn findings into a plan.

Findings become a roadmap: what to fix, build or test first, ranked by impact, confidence and effort. We sketch and design each change, and you approve it before any work starts.

Test roadmapWireframes and designYou approve every test

You approve it before any work starts.

Illustration. The ideas and scores are examples.

01 Discover02 Plan and design03 Test04 Ship and report

CRO Program, step 03

Then we test it on real traffic.

New ideas go to part of your traffic first. Everyone else sees them once the results hold up. Every month you get a report on what won, what lost and what's next.

A/B testing in your choice of testing platformMonthly reporting

1. Split the traffic2. Count the orders3. Call the winner

Version A 0.00%Version B 0.00%Confidence B is better not enough data yet

Simulated visitors at the add-to-cart and conversion rates from our Forward Bar product page test (15.44% vs 18%, 3.3% vs 4.29%). White dots are a sample of visitors; every gold dot is an order.